For starters, it's unclear how important Bitmoji are to Snap directly, or how often Bitmoji are used within Snaps. The notion that Bitmoji could be some unassailable competitive advantage is rather absurd. "We never thought we'd say this, but don't underestimate the Bitmoji," argues Cakmak. Snapchat now allows users to automatically convert their friends' profile pictures into Bitmoji versions, and the analyst believes that Bitmoji could help bolster long-term user engagement. 2 free app in the App Store.Ĭakmak believes that Bitmoji, along with other creative tools, will help Snap create entirely new types of advertising opportunities as well as improve its ad-targeting capabilities, a critical area where Snap is lagging rivals. It's also a stand-alone app, currently the No. Bitmoji are one of many creative tools that Snap offers for users to create content. Snap acquired the company, Bitstrips, last year for roughly $64.2 million. Users can design a cartoon version of themselves that can be displayed in a wide range of expressive scenarios. Monness Crespi Hardt analyst James Cakmak believes that Bitmoji could help Snap fend off Facebook's efforts, according to MarketWatch.īitmoji are customizable personal emojis that users can create and use in Snaps or other forms of social media and messaging.
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