P&G began by sponsoring the radio show called Ma Perkins, which serialized the story of a woman by that name, who ran a lumberyard. That company was P&G (Proctor and Gamble) which was in cut-throat competition with its rival Lever Brothers for the soap and detergent market. In those days, there were no MNCs (Multi-National Corporations) with huge advertising and promotional budgets but one FMCG corporation clearly saw the promotional potential of radio and decided to sponsor the creative programs in return for dedicated promotional space in the radio broadcasts. Radio stations were getting more and more creative with their presentations and programs but implementing them needed money that nobody was ready put unless there was some tangible ROI (Return on Investment). So, it was the radio that was ruling the wavelengths just as TV does now. But in other countries, soap operas can be referred to as "serials." I'm relieved to know that I'm not using an improper word for it after all.The actual phrase used is daily soap opera and it all began in the early part of the last century when the radio was the only broadcasting media as TV had just been invented sometime in the 1920s and was still some time away from becoming a full-fledged media. I understand that "soap opera" is the more common and perhaps proper term in the United States. I have a friend who gives me the hardest time for referring to soap operas as "serials." I would like to thank the author for using the phrase "serial drama" to describe a soap opera. Why is it that despite such cliched plots, we are glued to our seats when our favorite soap opera is on TV? If they are happy, I feel good and if something bad happens to them, I'm upset. In every soap opera I watch, I tend to like and support certain characters over others. I also think that most of us can find characters in soap operas that we can relate to and connect to. Otherwise, the viewer will quickly get bored. The surprise element is very important for a soap opera to do well. We are glued to our seats because we don't know what's going to happen next. So even they don't know how the plot is going to end up.
Most soap operas (especially ones that last for years) are written by the writers as they go along. April 25, Like the article mentioned, as cliched as soap operas are, they're also very complex.
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